Write a list of people, places, and things that make you smile and inspire you to work hard, problem solve, and get creative. You are the CEO of your startup ” it’s vital that you like the name of your company. Imagine your ideal client and write down all the skills and qualities they would want, from event design creativity to work pace to industry knowledge.Īnother helpful exercise: Reach out to former clients and ask them for a handful of words and phrases that describe the experience and value of working with you. Clients of wedding planners might appreciate accessibility and handholding, while corporate clients are more interested in independent decision making and transparency. What do they care about the most? What do they want from an event planner?Īll clients want you to produce a fantastic event, but people have different expectations of the process.
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Get Started Free What do your event business clients want? Are you focused on planning luxury events? Corporate events? Non-profit events? Are you committed to eco-friendly event planning?īring an event company name to life with easy planning tools Chances are you did this while developing your business plan, but this is an excellent opportunity to clarify your business goals and values. What’s your company’s brand and mission?Īs you begin brainstorming, it’s helpful to think about your company’s focus and brand. In no time, you’ll craft a unique name that’s perfect for your company and ” more importantly ” helps you generate business. Then follow the brainstorming advice below them. To guide your brainstorming, answer these three questions first. Getting started on naming your event planning company These bumps are inevitable, so begin brainstorming company name ideas early and look for inspiration everywhere. Once you get going, you’ll likely hit a roadblock: your favorite event planning name is already taken by a local company, a friend points out your choice is too generic, or the clever name you thought of in the middle of the night strikes you as silly the next day. That’s heavy lifting for a handful of words. A great event company name captures attention, establishes the vibe of your business, and clarifies what your event design service is all about. It’s your calling card ” so make sure it says what you want it to say. The name you pick for your event planning company can make or break your brand. Congratulations! This is an exciting time filled with anticipation, nerves, and a to-do list a million miles long ” including choosing a name for your business. You’ve decided to launch an event planning company.
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